Full Visibility and Due Credit
With DirectTrack view–through conversion tracking (also known as post–impression tracking), you can now identify and understand whether an online ad that was seen but not clicked (an “impression”) drove a desired consumer action.
View–through conversion tracking provides business insight that allows you to attribute and monetize more of your existing traffic and transactions to downstream leads and sales, resulting in many more opportunities for due credit and revenue. Our view–through conversion tracking also delivers full visibility into the consumer decision-making process—valuable information that you can use to increase online profitability, creative effectiveness and overall brand value.
Using this innovative tracking, you and your clients now have a powerful new tool to accurately attribute a conversion to the ad impression that drove the results—ensuring that your online ad campaigns and brand are receiving maximum revenue, visibility and due credit.
Today’s web–savvy consumer often engages differently with online ads than they did in the past. For example, rather than immediately clicking on a product ad to make a purchase, consumers often search for additional information about it elsewhere online before making their purchase. This is where DirectTrack’s view–through conversion tracking will help you attribute and monetize the full value of your online campaigns and brand efforts.
View–Through Conversion Tracking is Ideal For:
Display Ad Networks and Agencies seeking to track and attribute even more conversion results from existing display campaigns—while revealing additional payout structuring and revenue opportunities
Affiliate/Performance Networks interested in providing additional value points to their clients
Merchants/Advertisers looking to foster profitable affiliate relationships, optimize ad creative, make data–driven ad buys, and demonstrate true ad campaign ROI beyond brand awareness
