VIDEO PROFESSOR October 20, 2005
(Lakewood CO)FOR IMMEDIATE RELEASE
ADVERTISING AT 200 MPH
John W. Scherer knows advertising. His VIDEO PROFESSOR commercials and infomercials have been seen by an estimated 90-million people and have made his company the leader in computer software tutorials.
But it’s innovation that’s kept Scherer and Video Professor at the top of their advertising game for 18 years. So when the opportunity to work with auto racing superstar Danica Patrick came along, Scherer acted quickly.
“Danica Patrick has quickly proven herself as a premiere driver in the Indy Racing League,” says Scherer. “She’s the 2005 IRL Rookie of the Year and won Rookie of the Year honors at the Indianapolis 500, the world's most famous auto race.”
Scherer and VIDEO PROFESSOR were able to get the Videoprofessor.com logo on top of Danica’s helmet for the last two races of the IRL season. The onboard camera used during television coverage provided a clear view of the company logo.
“Danica is hugely popular and the networks use her onboard camera a lot during a race,” says Scherer. “At the California race alone, our logo was on national television for a total of 3 ½ minutes. It’s a terrific new way for us to build brand identity. Auto racing fans are the most loyal consumers out there.”
So along with his popular commercials, don’t be surprised if the next Video Professor ad flies by you at 200 miles an hour!
About Video Professor
Based in Denver, Colorado, Video Professor has been the leader in comprehensive self-paced computer software tutorials for over 20 years. The core of Video Professor’s learning initiative is to provide home users as well as corporate professionals with valuable and user-friendly learning solutions for today’s most common software titles. In addition to pioneering the future of easy-to-use online tutorials, Video Professor currently ships over 250,000 CD-ROMs every month and has helped over 8 million people learn the computer skills they need to remain viable in today’s computer driven marketplace. The complete Video Professor library is also available on-line to stream direct to computers. For information on Video Professor’s full line of “What You See is What You Do” tutorials, please visit our Web site at http://www.videoprofessor.com.
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